The Parisian fashion designer has been announced as Diet Coke's 2012 Creative Director, an usual collaboration, but these tend to be the best kind! Taking over from Karl Lagerfeld and following in the footsteps of a whole host of other iconic designers including Matthew Williamson, Roberto Cavalli and Marni who have all previously designed bottles for the brand.
There's already been a promotional video made cementing the transformation of Diet Cokes Irene from legging clad fashionista to leather clad rocker, very different from the Chanel aesthetic!
There's already been a promotional video made cementing the transformation of Diet Cokes Irene from legging clad fashionista to leather clad rocker, very different from the Chanel aesthetic!
This is the first of three promotional videos, starring Gaultier as a journalist . . .
. . . the second as a therapist . . .
. . . and as a detective in the third and final video, stay tuned for the final installment!
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