We couldn't keep this beautiful collection to ourselves when Pull & Bears 2012 Spring/Summer press kit landed on our desks, the beautiful pastel shades are to die for as are the floaty skirts, dresses and shorts combined with heavier oversized jerseys and knitwear. For the guys its all about rolled up chinos and denim combined with a shirt or buttoned polo top, for that all important vintage look.
Pull & Bear is a relatively new brand to the UK, despite the fact they've been around since 1991! The Spanish brand's image is ever changing to keep up with their young target customer, shunning stereotypes and taking inspiration from international trends, mixing them with influences that are seen on the high street, reworking their discoveries into stylish, comfortable and easy to wear garments.
If this campaign shoot is anything to go by, the new seasons collection will be flying off the rails,we're loving the cute striped strapless playsuit and beautiful sheer high-waisted shorts, a must have for the coming Summer.
For you nearest Pull & Bear store click on this link, however if you live a little too far from one of their stores, you can now order online and get everything delivered direct to your door. For more inspiration visit their blog, Pull the Metal in collaboration with Metal Magazine.
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